The South Beach Food and Wine was this past weekend. My husband and I attended for fun, not work (Woot Woot!). But since we’re never really “off the clock,” I thought I’d bring back some learnings for you that can easily be applied to your business.
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Do you know who buys your products? I mean really know? For brick and mortar businesses the answer may seem simple because you see them every day. For online businesses the answer is much more complex.
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Thanksgiving is an important holiday in so many ways. It allows us to take the time to express gratitude for all our blessings and accomplishments. For us business owners, gratitude is an important and often overlooked component of our businesses.
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Being a business of one is tough! I used to work in a company with over 1,800 employees. I didn’t even know all the people on my floor. Now I work for myself, by myself. With the exception of my time in networking groups and client meetings, I work alone. The benefits to my productivity are well worth the sacrifice, but it can feel lonely and isolating to work without a team dynamic.
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From Nike to Coke, products with strong branding have an undeniable and unspoken strength that, when properly executed, can skyrocket sales. So, what is branding exactly? Branding differentiates one product from another in a competitive marketplace. I often lecture about this topic in my college marketing course, because it is such a fundamental part of marketing.
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