Mom Entrepreneurs: I See You and I Know You

Entrepreneurs usually start with a, “Why?” You know what it is - the reason why you started this whole enterprise. Was it freedom, flexibility, the need to create something, and leave a legacy? Maybe it was all of the above. Women entrepreneurs, particularly mothers, are a unique group among the entrepreneurial landscape.

Overcoming Small Business Isolation – The Life of a Solopreneur

Being a business of one is tough! I used to work in a company with over 1,800 employees. I didn’t even know all the people on my floor. Now I work for myself, by myself. With the exception of my time in networking groups and client meetings, I work alone. The benefits to my productivity are well worth the sacrifice, but it can feel lonely and isolating to work without a team dynamic.

Branding – Small Businesses Need It Too

From Nike to Coke, products with strong branding have an undeniable and unspoken strength that, when properly executed, can skyrocket sales. So, what is branding exactly? Branding differentiates one product from another in a competitive marketplace. I often lecture about this topic in my college marketing course, because it is such a fundamental part of marketing.

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