Thanksgiving is an important holiday in so many ways. It allows us to take the time to express gratitude for all our blessings and accomplishments. For us business owners, gratitude is an important and often overlooked component of our businesses.
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From Nike to Coke, products with strong branding have an undeniable and unspoken strength that, when properly executed, can skyrocket sales. So, what is branding exactly? Branding differentiates one product from another in a competitive marketplace. I often lecture about this topic in my college marketing course, because it is such a fundamental part of marketing.
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